I've written before about Marvel's attention to design when it comes to film titles and end credits and the new trailer for Guardians of the Galaxy is no exception. I'm rarely a fan of movie logotypes, particularly within the science fiction and action genres – they're often clichéd treatments involving chrome/metal, 3D extrusions, gradients, rough or degraded typography, and the same fonts.
For me, the logotype for Guardians of the Galaxy is the exception to the rule, in no small part thanks to its details. The 3D extrusion is minimal and elegant. While there's still a metallic treatment, it's somewhat unique in its subtly (compare it to any of the typographic treatments for any of the Robocop films, remake included) and in that the metal is rusted, worn and old.
But really, it's the details in the lettering that delight me: the way the letterform of the U accommodates its neighbouring A; the overlap of the T and the H in the smaller text. It shows care and attention to detail.